About Tracy
For over three decades, Tracy has been helping Fortune 500 companies and innovative start-ups thrive. By shaping strategies that boost reputation and market positioning, she's helped businesses become recognized and respected leaders in their industries.
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From revolutionizing online tax filing and banking at Intuit, to navigating the complex FDA landscape at Pathway Genomics, and teaching people a new way to buy perishable goods online at Proflowers, Tracy has been at the forefront of major transformations. Her work has helped companies grow their influence, from product launches to mergers, IPOs, and more.
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As a trusted advisor, Tracy brings sharp business insight and a focus on rapid growth strategies. In addition to launching new ideas, and repositioning established organizations and their services, she has led communication and integration efforts for over $100 billion in mergers and acquisitions, ensuring success for clients across the board.
Here's what some of her clients have to say:
"Tracy's insights and advice have been invaluable to our team's success. She has a remarkable talent for identifying opportunities and providing clear, actionable steps to capitalize on them. Her support has been a key factor in our recent achievements." - Darin Bartik, CMO
“Tracy is a standout transformational strategist with a bias for delivering to the highest standards. She cuts to the heart of the issue and uses critical thinking, empathy and her coaching expertise to enroll her stakeholders into the process. We recently worked with Tracy on a critical project that involved cultural transformation and company-wide change management. She provided leadership and all deliverables in an impeccable manner. The project was a success due to her partnership.” - Tara Ataya, Chief People and Diversity Officer, Hootsuite
“Tracy is the executive coach, mentor and communications executive for whom every business leader wishes. She possesses a unique ability to see opportunity in any situation, pragmatically deconstruct any challenge into a series of choices and coach, both individuals and teams, to constructive solutions. Tracy is an exceptional businesswoman. She is efficient and her instinct is accurate. Tracy possesses a bias for data in order to move opinion to fact, as she often councils. Tracy’s real superpower is her commitment to people. She is unwaveringly empathetic and yet disciplined in her approach to coaching and her clients elevate as a result. She is invested and from that investment, so many have benefited.” - Erin Avery, CMO
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