PROGRAMS
Tracy’s programs are built for real-world challenges. Through structured phases and hands-on counsel, she'll guide you in creating a credible and engaging presence that resonates with key stakeholders—driving meaningful action and adoption of your ideas.
REPUTATION
The Reputation Framework™️ Breakdown
PHASE ONE: The 5IVE Questions of Perception™
Get crystal clear on what you want to be known for. Align your organization, marketing, and leadership with that vision to create a powerful, unified presence that drives credibility, trust, and impact.
PHASE TWO: The Engagement Compass™
Master a proprietary methodology that teaches you how to capture attention, build credibility, and inspire action. Learn how to engage any audience, build trust in your ideas, and create the momentum needed to drive real adoption. With this approach, you’ll gain the tools to ensure your message resonates, builds lasting impact, and moves people to act.
PHASE THREE: Lead the Dialogue
Develop a personal style and executive presence by guiding any discussions in a way that ensures what you have to say resonates and inspires action.
PHASE FOUR: Three Phases of Credibility™
Discover the strategies for navigating the three stages of credibility—awareness, recognition, and authority—by understanding and addressing your audience’s attitudes and behaviors to build trust and achieve long-term success.
PHASE FIVE: Measure Acceptance and Adoption
Learn how to measure the real impact of your reputation and awareness strategies on key stakeholders. Understand how to use data to refine your approach, ensuring sustained progress and continuous alignment with your desired outcome.
PHASE SIX: Thought Leadership
Establish yourself as a credible, respected thought leader in your industry by driving meaningful conversations that reflect your beliefs, influence your market, and advance your goals.
CULTURE
Guiding Principles
Your culture is the heartbeat of your success. Just like a great product or a compelling brand (presence), a healthy culture is critical to building a strong reputation (essence). It’s not just about what you deliver to the market—it’s about how you work together to make it happen.
When your core values and the way your team operates align with what you want to be known for, creativity and excellence flourish. As a leader, it’s up to you to model and nurture this culture, setting the standard for everyone else to follow. Tracy will work with you to develop clear, guiding principles that bring meaning to your work, energize your team, and push your success forward.
LEADERSHIP
Advising and Thought Partnership
Leaders set the tone for everything within an organization—from the vision behind products and services to the quality of what’s delivered, to how teams collaborate and execute on plans. Your leadership shapes how people work together, how they are motivated to be their best, and how deeply they believe in the organization’s mission. When leaders model a clear mindset, strong work ethic, and effective problem-solving, they inspire others to follow.
Tracy will work closely with you to develop the executive presence, mindset, and commitment that build credibility for your leadership and the organization as a whole, spark belief in your vision, and drive the successful adoption of your ideas—leading your team and organization toward lasting success.
